Red Rooster introduces new Reds Hot Fried chicken range

There’s nothing more mouth watering than biting into freshly cooked, crunchy fried chicken and licking the spice off your fingers.

Now, popular Australian fast food restaurant Red Rooster has added a new glossy yet spicy sauce to its signature fried chicken.

The fast food chain will be serving the new spicy Reds Hot Fried chicken nationally from February 23 via drive thru, dine in, take away and delivery.

But eager Australians can get their hands on the meal that packs a peppery punch from tomorrow if they order through Menulog — only for one week.

Last year, the chain restaurant introduced Crunchy Fried Chicken to its longstanding menu and has now decided to turn up the heat and include the spicy flavouring.

At the time, Director of Marketing Ashley Hughes said the franchise decided to add the fried option as part of their transformation to being a brand that offers more “treat and indulgence” meals.

“We’ve been entrenched in being a brand that is mum’s helper with a roast chicken for so long, but we decided we needed to expand our range,” he said.

“We tried hundreds of fried chicken options in the US and then developed our own interpretation to bring to Australia.

“We like to do something that is distinctively us, not be a copycat.

“We don’t have plans to create a bucket full of crispy fried chicken for example.”

Mr Hughes told NCA NewsWire for some time now customers had asked for more heat, noting there was a trend towards spice.

He said the hot and spicy version of the Crunchy Fried Chicken was another example of the menu and food innovation that took place at Red Rooster.

“Judging by the response we had to our Crunchy Fried Chicken last year we are pretty certain that Aussies are going to love our spicy version — even more so knowing that our chicken is fresh not frozen and prepared daily.

“It’s a premium offering and you can really taste it in the finished product- after all we are pairing two faves together. We know it works.”

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